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      <image:caption>Wolf Group wins with an Artificial Intelligence engine for predicting incidents in real time!</image:caption>
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      <image:title>+ADD blog - +ADD asked to host megasprint at the NE Festival of Innovation</image:title>
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      <image:title>+ADD blog - Innovate FAST and LEAN - but +ADD strategic direction, purpose and genuine experience</image:title>
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      <image:title>+ADD Talks/ Events - WET NETWORKS national networking event</image:title>
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      <image:title>+ADD Talks/ Events - IF2018 - investor readiness</image:title>
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    <loc>https://www.addstrategy.co.uk/add-talks/2018/12/20/iow-autumn-seminar</loc>
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    <lastmod>2018-12-20</lastmod>
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    <loc>https://www.addstrategy.co.uk/add-talks/2019/1/22/siemens-iotiaas-innovation-programme-launch</loc>
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    <loc>https://www.addstrategy.co.uk/add-talks/2019/5/2/catch-the-add-team-at-work-at-water-industry-asset-management-2019</loc>
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    <loc>https://www.addstrategy.co.uk/add-talks/2019/5/14/futuresmart-metering-realisation</loc>
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    <lastmod>2019-04-06</lastmod>
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      <image:title>+ADD Talks/ Events - FutureSMART2: metering realisation</image:title>
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    <loc>https://www.addstrategy.co.uk/add-talks/2019/5/1/rethink-potholes-with-surrey-county-council</loc>
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    <lastmod>2019-04-11</lastmod>
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      <image:title>+ADD Talks/ Events - 'rethinking potholes!' with Surrey County Council</image:title>
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    <loc>https://www.addstrategy.co.uk/add-talks/2019/6/24/if19-sensor-futures-with-add-strategy-and-nwg</loc>
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    <lastmod>2019-06-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1561483451813-UP3IT8PQ1Z2RER2UBOEP/IMG_20190618_162439.png</image:loc>
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    <lastmod>2019-07-15</lastmod>
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    <lastmod>2019-07-15</lastmod>
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    <lastmod>2019-07-15</lastmod>
  </url>
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    <lastmod>2019-07-15</lastmod>
  </url>
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    <loc>https://www.addstrategy.co.uk/add-talks/2019/7/15/webinar-getting-to-grips-with-intellectual-property-closed-client-session</loc>
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    <lastmod>2019-07-15</lastmod>
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    <lastmod>2019-07-15</lastmod>
  </url>
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    <lastmod>2019-07-15</lastmod>
  </url>
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    <loc>https://www.addstrategy.co.uk/add-talks/2019/12/11/webinar-pitching-amp-presenting-how-to-put-forward-a-pitch-that-persuades</loc>
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    <priority>0.5</priority>
    <lastmod>2019-07-15</lastmod>
  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/add-talks/2020/1/15/webinar-getting-support-for-and-rewards-for-your-ideas-closed-client-session</loc>
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    <priority>0.5</priority>
    <lastmod>2019-07-15</lastmod>
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    <loc>https://www.addstrategy.co.uk/add-talks/2020/2/4/entrepreneurs-forum-developing-winning-strategy</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1583242233097-9YGWUA237ZYVFJDKL6U8/image-asset.png</image:loc>
      <image:title>+ADD Talks/ Events - Entrepreneurs Forum:  Developing winning strategy</image:title>
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    <loc>https://www.addstrategy.co.uk/add-talks/2020/2/12/webinar-selecting-winning-ideas-closed-client-session</loc>
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    <lastmod>2019-07-15</lastmod>
  </url>
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    <loc>https://www.addstrategy.co.uk/add-talks/2020/2/24/networks-group-future-of-networks</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1583240883560-SM3FRO4NTPQNG6KRIVKM/IMG_8538.JPG</image:loc>
      <image:title>+ADD Talks/ Events - Future of NETWORKS:  Roadmapping transformation in UK Energy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/add-talks/future-of-heat</loc>
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    <lastmod>2019-10-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1571038743101-2DALRHMEWJPQS0XV5SWP/edie+future+of+heat.png</image:loc>
      <image:title>+ADD Talks/ Events - EDIE:  Future of Heat 2020</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/add-talks/2019/7/15/webinar-networking-cultivating-influence-and-building-external-networks-closed-client-session</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-15</lastmod>
  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/add-talks/2020/4/7/driving-innovation-in-uncertain-times</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-13</lastmod>
  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/add-talks/2020/4/30/d9c9q8sv4wl2rd34wl8rekoflyuf6p</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-13</lastmod>
  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/add-talks/2020/5/14/supercharge-your-innovation-part-1</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1589362340344-9Z0WSKIMES0GSWD74LNA/biosarticle.png</image:loc>
      <image:title>+ADD Talks/ Events - Getting the measure of innovation!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/add-talks/2020/5/10/swan-pre-conference-cybersecurity-in-smart-networks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1591639352322-2RN77F7AVBTV7DBQXS4R/advertv2FV.png</image:loc>
      <image:title>+ADD Talks/ Events - SWAN Pre-Conference  - cybersecurity in Global Utilities</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/the-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491674822915-881UXPBK65FCJ30U2QGK/16195185_897508587047313_976438651423934811_n.jpg</image:loc>
      <image:title>+ADD Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491675005256-8MINGDH9G6PR5RYM67ZU/paul2.jpg</image:loc>
      <image:title>+ADD Team - Paul Sutherland - Managing Director</image:title>
      <image:caption>Paul is the lead partner and MD of +ADD. He has 30 years experience working in strategy, innovation and commercialisation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1589531481526-G8QND76NN12G1570RBRR/image-asset.png</image:loc>
      <image:title>+ADD Team - Warren H</image:title>
      <image:caption>Warren has a Masters in Innovation management and comes from the energy sector. He specialises in developing innovation partnerships and collaborative initiatives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491670539573-9UUYT2G9QM6F977R0QYV/fiona.png</image:loc>
      <image:title>+ADD Team - Fiona Urquhart - Innovation learning specialist</image:title>
      <image:caption>...MBA, MCIM, MIPD, DMRS, QTS 'I am passionate about the impact that innovation and different thinking can make on any organisations perspective and decisions' Fiona has ten years experience in line management with blue chip companies, and twenty years as a specialist in business growth and change management, she has also lectured for several leading European Business Schools. As a senior manager, Fiona has been responsible for high level strategic digital service planning, and new service and market development, in areas of technological, industry, or organisational change within service and manufacturing businesses.  As part of our team Fiona brings a rich vein of experience and marketing expertise, and leads in areas of Higher Education, skills  and Vocational training and development. “Fiona offers a unique combination of practical thinking grounded in deep understanding of strategic innovation and change management principals” — Paul Sutherland, Senior Partner   Recent commissions: Working with Kaospilots, (Denmark) to introduce problem based learning products Co-author of the firestarters - innovation induction programme Published Author in the field of Service excellence Delivering LinkedIn training to organisations to enhance employer brands and business growth Authoring case studies, delivering training &amp; examining for the Chartered Institute of Marketing Assisting Universities gain vocational dual award for and in-house degrees including MBA's (Durham module leader)   Specialities:  Coaching/ Training Blue Chip / High value brand marketing Business growth strategy Higher Education / Vocational Training Change management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1604574978589-FF0YYL60FIGQCZM9UZRZ/image-asset.png</image:loc>
      <image:title>+ADD Team - Phil R. - USA Service Lead/ Head innovation consultant</image:title>
      <image:caption>Phil is an internationally recognised thought leader in disruptive innovation, design thinking and digital transformation. His career has spanned more than two decades, serving multi-national, Fortune 100, life science, technology, retail, and financial services clients worldwide. He is founder of an award-winning digital agency operating in 37 countries on six continents. He has been a featured presenter on digital trends and innovation in workshops in the U.S., Europe, and Asia PAC. Roles include serving as senior vice president of the world’s largest healthcare communications practice, executive leadership of Accenture amongst others.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1604574113759-DNTOVB2EZLYRTV64SZGB/image-asset.png</image:loc>
      <image:title>+ADD Team - Tertius R. - South Africa Service Lead / Innovation programme specialist</image:title>
      <image:caption>Tertius is an innovation and transformation programme lead. He is a Chartered Civil Engineer with bachelors and master’s from the University of Stellenbosch. After working in Africa and the Philippines he joined Jacobs UK where he worked as the innovation lead on the South East Water framework. He was also the Head of Digital for Jacobs utilities line of business that focuses on enabling data benefits realization works in South Africa, Singapore and the UK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1604574370371-GC9AI5VCEOI4CV2KA1W4/image-asset.png</image:loc>
      <image:title>+ADD Team - Gisela A. - Specialist digital facilitator/ Inovator</image:title>
      <image:caption>Gisela is a communications and Product Design Expert with a proven track record in effectively supporting the design of products and services enhancing customer experience. A capable animator and facilitator, Gisela is fluent in 6 languages and is practiced in coordinating diverse teams and change and business improvement programmes. A Chapter lead for Women in Ai Switzerland, Gisela is a strong advocate for diversity and inclusion, and co-founded ShePro Switzerland, a non-profit association dedicated to advancing female entrepreneurs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1589530821350-WZM46UIN1EJNTXTQ9VK8/image-asset.jpeg</image:loc>
      <image:title>+ADD Team - Graeme M. - Innovation Excellence/ Standards Specialist</image:title>
      <image:caption>Graeme leads on Innovation Excellence including our innovation standards practice and innovation benchmarking service. He also supports associated innovation learning developments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1549134470600-3C2PPEHGROTO789D0A1X/07.jpg</image:loc>
      <image:title>+ADD Team - Paul W.</image:title>
      <image:caption>Paul is an accomplished business transformation evangelist and leader. Having worked in a variety of senior roles within scale corporates he brings unique insight, connectivity and ability to make things happen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1511688763520-DI4RA4TPAWZUX36XUHKO/hareena2.jpg</image:loc>
      <image:title>+ADD Team - Hareena L.</image:title>
      <image:caption>Hareena is a high energy educator working in the digital space. Hareena is an advocate for bringing diverse skills and people together to access the ‘adjacent possible’ so the present can reinvent itself to its creative potential. She previously has supported campaigns for National Museums and multimedia design agencies. Hareena currently is running/promoting physical coding and robotics events to youngsters and working on a Nano-degree Program to master skills in the digital marketing ecosystem.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491670481439-ER41MS61N42H3E84EOY4/paul2.jpg</image:loc>
      <image:title>+ADD Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1556362994645-XTHL6H0HDG25KW56Z7VT/tony+brownbwsq.png</image:loc>
      <image:title>+ADD Team - Tony B</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1511047752394-KRJBN0GMB8P14OWMAB9D/Jennifersutherland2.jpeg</image:loc>
      <image:title>+ADD Team - Jennifer S.</image:title>
      <image:caption>Jennifer has worked in change and transformation in the public sector for over 15 years.  Operating as a specialist in continuous improvement and moving into scale transformation project management in both digital, GDPR and data security, and customer service arena's.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1511046628839-DHCQQAPPEFE0SFV006HO/Colinrobinson.jpeg</image:loc>
      <image:title>+ADD Team - Colin Robinson</image:title>
      <image:caption>Colin is an expert in energy and water enterprise.  Having run his own business for a decade he has a keen eye for new innovations and opportunity, and is well practiced at 'making things happen'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1511047284216-7EOZ7KXYBTX8D9NZIPGP/omaraljonabi3.jpeg</image:loc>
      <image:title>+ADD Team - Omar J.</image:title>
      <image:caption>Omar is a specialist in delivering funding and tender writing in support of innovation projects.  Having worked in technology transfer for over 15 years he has raised millions against projects and has a contemporary understanding of public innovation funding frameworks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491672547362-0SBIO0SFSXOHCJ9ZH8EA/andy+turner.jpg</image:loc>
      <image:title>+ADD Team - Andrew T.</image:title>
      <image:caption>An accomplished enterprise thinker, technical creative and inventor. Andrew has developed a wide range of novel innovations and brought these to market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491670959425-ANDRJR6JGS9GSGWWU3BA/Stuart-Colmer.jpg</image:loc>
      <image:title>+ADD Team - Stuart C.</image:title>
      <image:caption>An accomplished entrepreneur Stuart has raised extensive VC and built various businesses. Stuart is now a transformation consultant and operates primarily in banking and high street services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1511049410486-0UJQNJP6752YD84ROUIC/PaulWealls2.jpeg</image:loc>
      <image:title>+ADD Team - Paul W.</image:title>
      <image:caption>Paul is a collaborative innovator with particular expertise in digital transformation agenda's.  Paul brings extensive personal networks of experienced digital practitioners and technical experts in mobile first and software engineering.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491671913102-BBKG1CTSA7JSVT4T0UI0/mhill.jpg</image:loc>
      <image:title>+ADD Team - Mark H.</image:title>
      <image:caption>Mark is an accomplished software designer and systems architect. With diverse expertise he have been technical director of DigitalCity and developed/ launched a range of digital enterprise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1511048481316-3MH1W4HXJ98MDHT06FJZ/Richardjohnston3.jpeg</image:loc>
      <image:title>+ADD Team - Richard J.</image:title>
      <image:caption>Richard is a modelmaker, propmaker, costume maker, designer and performer on many different productions for film, tv and theatre with some highlights being a puppet repairer for Spitting Image, being a part of the costume making team for Teenage Mutant Ninja Turtles and also helping to puppeteer C3PO for Star Wars The Phantom Menace. He has also always used sketching, drawing and designing and it is with those skills that he has been concentrating over the last few years leading me to work more at various corporate events, meetings and workshops as a Creative Communicator.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1589530862036-4JDQ6YQWGNPSRBS5REY8/17854751_10216209084562649_8271829128062327295_o-1.jpg</image:loc>
      <image:title>+ADD Team - Ben N.</image:title>
      <image:caption>Ben has a BA Computer Animation and an MA MultiDisciplinary Innovation. He is a professional illustrator / design translator currently working in the service innovation field. Ben has also been an asset artist and a stop motion animator.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491672679835-FBFQQ9M490T4AEZ236Y4/jeff.jpg</image:loc>
      <image:title>+ADD Team - David J.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491687305388-AGLVNMODUJ3OZOIT3CO6/dan+f+s.jpg</image:loc>
      <image:title>+ADD Team - Daniel F.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491936783560-I6VCRCUH4HC91MDZH0BG/daniel+roe.png</image:loc>
      <image:title>+ADD Team - Daniel R.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1511050403179-IKVUMKTQAGCR4EFRV5EM/Davidsharp3.jpeg</image:loc>
      <image:title>+ADD Team - Dave S.</image:title>
      <image:caption>Dave is an experienced and pragmatic Chief Technology Officer (CTO) and operations director, consultant and public speaker.  He offers an outstanding understanding of technology and technical business strategy with proven operational experience. David assists in consideration of technical and commercial feasibility, and brings sustainability and assurance considerations into realisation/ operationalisation planning.  He assists in designing operating models for solutions integration and rollout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1511704348349-94ML914WFWF7SCA11JWP/davehallangen.jpeg</image:loc>
      <image:title>+ADD Team - David H.</image:title>
      <image:caption>Illustrator, artist, designer, David has a reputation for his community works and projects for big brands.  David is based in London and has been producing original art, design and illustration for clients worldwide since the 1980's.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1512702881147-KTJ0TBI7Y2B0Z6CA59RN/ph2.png</image:loc>
      <image:title>+ADD Team - Paul H.</image:title>
      <image:caption>Paul specialises in business growth for supply chain businesses.  Paul is the NE chair of the Institute of Water.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1512703341118-1MUPC91OGPBDC8ORG45X/fran+orford.jpg</image:loc>
      <image:title>+ADD Team - Fran O.</image:title>
      <image:caption>Fran is a UK based cartoonist published in over 80 newspapers and magazines in UK and abroad.Also draws cartoons for newsletters, booklets, advertising. Specialities include Business, marketing, Law, Medical issues, social work, trade unions, health and safety, human resources, training.   This media is an image</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1549133094481-6UABJQDMQUIYA0PARE4V/raquel.jpg</image:loc>
      <image:title>+ADD Team - Raqual D.</image:title>
      <image:caption>A talented artist and creative specialising in graphic capture and illustration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1549133652598-2W7103FIQWKAVIBX301E/helena.jpg</image:loc>
      <image:title>+ADD Team - Helena H.</image:title>
      <image:caption>Helena is a UX / Service Design Consultant, Coach &amp; Speaker. Working with organisations to create exceptional user experiences.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/add-solutions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491774784992-SJ1HOEBGZSHDNXDPKCT2/Cf9Al0WW8AATQ1F.jpg</image:loc>
      <image:title>+ADD Solutions - Exploring new market opportunities</image:title>
      <image:caption>We work with organisations to explore and develop new opportunities. Our work integrates expertise in insight development, strategic marketing, business growth and commercialisation. Our work is typically in support of efficiency and cost reduction.  Our approach to initiatives can vary dependent on the position, perspective of key stakeholders on drivers and barriers to change and appetite for more disruptive approaches. 'We asked +ADD to reduce energy consumption in our process plant by 20% (£130,000) in 5 days.  We thought this was a challenging target....they did it in 4!' Alastair Tawn, Energy &amp; Efficiency Manager for NWG</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491774733891-ZL3J0YDNZGASJN2C9P3Y/Cf9Al0WW8AATQ1F.jpg</image:loc>
      <image:title>+ADD Solutions - Exploring new market opportunities</image:title>
      <image:caption>We work with organisations to support transformation. Projects can be topical, discrete, or part of broader transformation programmes. Our work is typically in support of efficiency and cost reduction.  Our approach to initiatives can vary dependent on the position, perspective of key stakeholders on drivers and barriers to change and appetite for more disruptive approaches. 'We asked +ADD to reduce energy consumption in our process plant by 20% in 5 days.  We though this was a challenging target....they did it in 4!' Alastair Tawn, Energy &amp; Efficiency Manager for NWG</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491774784992-SJ1HOEBGZSHDNXDPKCT2/Cf9Al0WW8AATQ1F.jpg</image:loc>
      <image:title>+ADD Solutions - Exploring new market opportunities</image:title>
      <image:caption>We work with organisations to explore and develop new opportunities. Our work integrates expertise in insight development, strategic marketing, business growth and commercialisation. Our work is typically in support of efficiency and cost reduction.  Our approach to initiatives can vary dependent on the position, perspective of key stakeholders on drivers and barriers to change and appetite for more disruptive approaches. 'We asked +ADD to reduce energy consumption in our process plant by 20% (£130,000) in 5 days.  We thought this was a challenging target....they did it in 4!' Alastair Tawn, Energy &amp; Efficiency Manager for NWG</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491769803844-PIJ1BQSO3AI5K11OH20Z/14962707_857472037717635_5977111667204581329_n.jpg</image:loc>
      <image:title>+ADD Solutions - (Re)designing processes:  reducing costs, enhancing and restructuring operations</image:title>
      <image:caption>We work with organisations to support transformation. Projects can be topical, discrete, or part of broader transformation programmes. Our work is typically in support of efficiency and cost reduction.  Our approach to initiatives can vary dependent on the position, perspective of key stakeholders on drivers and barriers to change and appetite for more disruptive approaches. 'We asked +ADD to reduce energy consumption in our process plant by 20% in 5 days.  We though this was a challenging target....they did it in 4!' Alastair Tawn, Energy &amp; Efficiency Manager for NWG    </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491772253566-NQG9CUWS7JFKM1V3LAO8/14021661_810882199043286_881014224718011618_n.jpg</image:loc>
      <image:title>+ADD Solutions - Co-creating new value propositions</image:title>
      <image:caption>We work with organisations to support transformation. Projects can be topical, discrete, or part of broader transformation programmes. Our work is typically in support of efficiency and cost reduction.  Our approach to initiatives can vary dependent on the position, perspective of key stakeholders on drivers and barriers to change and appetite for more disruptive approaches. 'We asked +ADD to reduce energy consumption in our process plant by 20% in 5 days.  We though this was a challenging target....they did it in 4!' Alastair Tawn, Energy &amp; Efficiency Manager for NWG</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491772424496-ZZBXS4RLYA0IWMA4KLBF/15728586_1174845889295300_1266618750744920064_n.jpg</image:loc>
      <image:title>+ADD Solutions - Introducing new products and services</image:title>
      <image:caption>We work with organisations to support transformation. Projects can be topical, discrete, or part of broader transformation programmes. Our work is typically in support of efficiency and cost reduction.  Our approach to initiatives can vary dependent on the position, perspective of key stakeholders on drivers and barriers to change and appetite for more disruptive approaches. 'We asked +ADD to reduce energy consumption in our process plant by 20% in 5 days.  We though this was a challenging target....they did it in 4!' Alastair Tawn, Energy &amp; Efficiency Manager for NWG</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491772320007-IQV3UZN9TIHD7KHXNT58/12654335_718145364983637_1062998574839843792_n.jpg</image:loc>
      <image:title>+ADD Solutions - Developing lean enterprise</image:title>
      <image:caption>We work with organisations to support transformation. Projects can be topical, discrete, or part of broader transformation programmes. Our work is typically in support of efficiency and cost reduction.  Our approach to initiatives can vary dependent on the position, perspective of key stakeholders on drivers and barriers to change and appetite for more disruptive approaches. 'We asked +ADD to reduce energy consumption in our process plant by 20% in 5 days.  We though this was a challenging target....they did it in 4!' Alastair Tawn, Energy &amp; Efficiency Manager for NWG</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491772513178-EHCV4TPUZOOVTL05PBRC/15729107_1126636914122824_4599742461701521408_n.jpg</image:loc>
      <image:title>+ADD Solutions - Developing innovative and entrepreneurial culture</image:title>
      <image:caption>We work with organisations to support transformation. Projects can be topical, discrete, or part of broader transformation programmes. Our work is typically in support of efficiency and cost reduction.  Our approach to initiatives can vary dependent on the position, perspective of key stakeholders on drivers and barriers to change and appetite for more disruptive approaches. 'We asked +ADD to reduce energy consumption in our process plant by 20% in 5 days.  We though this was a challenging target....they did it in 4!' Alastair Tawn, Energy &amp; Efficiency Manager for NWG</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491772205429-QIMWV9FJDK7FMW4NBALK/14962707_857472037717635_5977111667204581329_n.jpg</image:loc>
      <image:title>+ADD Solutions - (Re)designing processes:  reducing costs, enhancing and restructuring operations</image:title>
      <image:caption>We work with organisations to support transformation. Projects can be topical, discrete, or part of broader transformation programmes. Our work is typically in support of efficiency and cost reduction.  Our approach to initiatives can vary dependent on the position, perspective of key stakeholders on drivers and barriers to change and appetite for more disruptive approaches. 'We asked +ADD to reduce energy consumption in our process plant by 20% in 5 days.  We though this was a challenging target....they did it in 4!' Alastair Tawn, Energy &amp; Efficiency Manager for NWG    </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491772481348-34NLZSV2KM6XKLRKEWNF/12662419_718145428316964_4269625562865352711_n.jpg</image:loc>
      <image:title>+ADD Solutions - Establishing new  business models</image:title>
      <image:caption>We work with organisations to support transformation. Projects can be topical, discrete, or part of broader transformation programmes. Our work is typically in support of efficiency and cost reduction.  Our approach to initiatives can vary dependent on the position, perspective of key stakeholders on drivers and barriers to change and appetite for more disruptive approaches. 'We asked +ADD to reduce energy consumption in our process plant by 20% in 5 days.  We though this was a challenging target....they did it in 4!' Alastair Tawn, Energy &amp; Efficiency Manager for NWG</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1491772282735-3D112YCA3DIWM563RHMY/15728777_1499158446761312_6226430908103131136_n.jpg</image:loc>
      <image:title>+ADD Solutions - Transforming and repositioning a your organisation</image:title>
      <image:caption>We work with organisations to support transformation. Projects can be topical, discrete, or part of broader transformation programmes. Our work is typically in support of efficiency and cost reduction.  Our approach to initiatives can vary dependent on the position, perspective of key stakeholders on drivers and barriers to change and appetite for more disruptive approaches. 'We asked +ADD to reduce energy consumption in our process plant by 20% in 5 days.  We though this was a challenging target....they did it in 4!' Alastair Tawn, Energy &amp; Efficiency Manager for NWG</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/case-studies-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1509005550847-YNT7K81WPPEA8DZRYU99/roomle_live_3d_view_floor_plans.jpg</image:loc>
      <image:title>+ADD Case studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1509003857220-EFWXGT22VOT6PVTH2PX9/IMG_8781.jpg</image:loc>
      <image:title>+ADD Case studies</image:title>
      <image:caption>Children designing the Teenage Room of the Future - NWG Festival</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1509005193850-1M1OYADBDQXGSVTDI82N/WAAPPC.jpg</image:loc>
      <image:title>+ADD Case studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1509005964620-0OUU43M7RD0449GA18IW/image-asset.jpeg</image:loc>
      <image:title>+ADD Case studies</image:title>
      <image:caption>Working on the prototype with Nutshell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1528366040873-PERBDFWEYKRXK1MFEX95/image-asset.jpeg</image:loc>
      <image:title>+ADD Case studies</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1530615453267-H77EW3JS3DW8O1J91CMQ/investor+brand5.png</image:loc>
      <image:title>+ADD Case studies</image:title>
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    <image:image>
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      <image:title>+ADD Case studies</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1509004422073-D55OHA1207OB39YU80UO/_MG_9856.jpg</image:loc>
      <image:title>+ADD Case studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1509005921404-H2VL0TNYH96HMVMAVVDI/File+26-10-2017%2C+09+16+38.jpeg</image:loc>
      <image:title>+ADD Case studies</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1528365547961-EJR3HU0ZNWAAJTC7BPCH/bottom2.png</image:loc>
      <image:title>+ADD Case studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1530708840823-VEVTCIYGF9W5DM58V9SP/digital+twin.png</image:loc>
      <image:title>+ADD Case studies</image:title>
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    <image:image>
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      <image:title>+ADD Case studies</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/solveityw</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-22</lastmod>
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      <image:title>SOLVE IT:  Prioritising pollution and flooding alarms</image:title>
      <image:caption>A blockage in Harrogate (Wipes and luxury toilet paper)</image:caption>
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      <image:title>SOLVE IT:  Prioritising pollution and flooding alarms - idea_LAB : Collaborative and open exploration and co-discovery in high energy events</image:title>
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      <image:title>SOLVE IT:  Prioritising pollution and flooding alarms</image:title>
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      <image:title>Results - A host of developed applications</image:title>
      <image:caption>+ADD facilitated a design sprint at IF2018 establishing well formed and presented concepts in flood crisis management through to enhanced operational management and new asset construction planning.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1537700452103-HSAOALT0APMNIUJ2MA2C/rov2.png</image:loc>
      <image:title>Results - Creating contemporary solutions</image:title>
      <image:caption>Working with leading thinkers in subsea services, +ADD supports thinking on new inspection and maintenance futures. The team provided comprehensive research, customers insight programme and a concept development sprit programme.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1537649672667-OYDKNMN1XDOV5U9XNUQ0/Picture2.png</image:loc>
      <image:title>Results - Application wins national competition</image:title>
      <image:caption>Project to support community hygiene projects in south America wins the national field app. development challenge.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1537867165720-3VVD3TVNO8F1Q34X74J1/energy2.png</image:loc>
      <image:title>Results - Diverse and fresh thinking applied to energy use on site</image:title>
      <image:caption>Working with a community of experts, academics, operators and contractors to review plant operations, the +ADD team delivered £90,000 in annual energy savings and a further £150,000 in developed capital invested proposals in less than one week. The savings represented over 10% of the annual site bill.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1561548021217-C26TZ4424GUP713MBGKG/PLAN.png</image:loc>
      <image:title>Results - Engaging customers in major change</image:title>
      <image:caption>Considering ambition and different deployment models for smart meters. The team worked with Diehl Metering to engage 11 water companies in the UK in considering how and who would be involved in major service redevelopments and innovation.</image:caption>
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      <image:title>Results - A host of new IP developments</image:title>
      <image:caption>An +ADD programme in consumer product space establishes investment in 4 new RTD projects.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1537619057084-K7Y19QAYPBTZMPP699UH/flooding.png</image:loc>
      <image:title>Results - Reducing pollution and flooding</image:title>
      <image:caption>16 solution investment cases, new R&amp;D, 4 new sensor concepts, new datahub and analytics solutions…a new tender Yorkshire Water have committed millions to realising a visible network in waste. The +ADD team have supported innovative co-design, business case development and now tendering and pre-market testing of realised concepts.</image:caption>
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      <image:title>Results - A far more efficient process</image:title>
      <image:caption>New operational plan, trials of new hardware and commitment to intelligent works scheduling.</image:caption>
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      <image:title>Results - New service proposition for subsea ROV enterprise</image:title>
      <image:caption>New brand, service design and marketing plans delivered in less than a week with diverse stakeholders</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1561547414767-1SLB0KTS6CXIKX7274V5/SE+WaterCS.png</image:loc>
      <image:title>Results - Trained, qualified and supported…</image:title>
      <image:caption>A community of 24 staff at South East Water benefit from an expert support scheme and ‘hands on’ innovation training delivered through +ADD’s unique accredited / certified training programmes.</image:caption>
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      <image:title>Results - Teenager wins sponsorship</image:title>
      <image:caption>Innovation competition run by +ADD for Reece Group sees winning teenager secure educational sponsorship</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1537620148889-9SOA1PMBACYW4ISI9356/prediction.png</image:loc>
      <image:title>Results - Award winning data innovation</image:title>
      <image:caption>Engie sponsored project leads to a new job for one winner…and an award winning technology rollout.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1537865824365-QB9GWSKCGWZRWTETG3L4/smartwater.png</image:loc>
      <image:title>Results - Turning dumb meters into a smart network</image:title>
      <image:caption>+ADD is managing a project to create Europe’s first smart water city for a local authority and one of the most innovative utilities in Europe. Inspired through an open innovation programme, new software is being developed and pre-market sensors have been rolled out across an entire cities assets.</image:caption>
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      <image:title>Results</image:title>
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  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/preventing-bursts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-10-26</lastmod>
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  </url>
  <url>
    <loc>https://www.addstrategy.co.uk/siemenschallenge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-17</lastmod>
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      <image:title>Sponsored innovation in Water</image:title>
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      <image:title>Sponsored innovation in Water</image:title>
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      <image:title>Sponsored innovation in Water</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5366ce26e4b043dbe0297a12/1540730743662-CESO5C5EQK5ZESOJZM2A/soicbt201306-01_300dpi.jpg</image:loc>
      <image:title>Sponsored innovation in Water - Intelligente Gebäude –Protagonisten des Smart Grid / Smart bu</image:title>
      <image:caption>Die Zukunft der Energieversorgung liegt im intelligenten Stromnetz. Ein solches Smart Grid braucht intelligente Gebäude. Ausgestattet mit modernen gebäudetechnischen Systemen, lassen sich diese "Smart Buildings" als ausgleichendes Regulativ im komplexen Wechselspiel von Energieerzeugung und Energiebedarf nutzen. Die steigende Bedeutung eigenerzeugter Energie sowie die verschiedenen Möglichkeiten der Energiespeicherung im Gebäude eröffnen neue Optimierungsmodelle für die Verbraucher. Welches Potenzial hier liegt, verdeutlicht eine Zahl: Gebäude verbrauchen 41 Prozent der weltweit benötigten Energie –mehr noch als der Verkehr oder die Industrie. Entsprechend attraktiv sind zukunftsorientierte Energiekonzepte mit Smart Buildings auch für die Gebäudebetreiber. The smart grid is the future of our power supply. Smart grids need smart buildings. Equipped with modern building automation, these buildings can be used as a counterbalance in the complex interplay between power generation and energy demand. The growing importance of user-generated energy and the different ways in which energy can be stored in buildings give consumers new optimization models. The following figure demonstrates the potential that this offers: Buildings consume 41 percent of the energy used globally –more than transportation or industry. This makes future-oriented energy concepts involving smart buildings very attractive for building operators.</image:caption>
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      <image:title>Sponsored innovation in Water</image:title>
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  </url>
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    <loc>https://www.addstrategy.co.uk/add-quotes</loc>
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    <lastmod>2019-11-05</lastmod>
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    <loc>https://www.addstrategy.co.uk/building-focus</loc>
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    <lastmod>2020-03-09</lastmod>
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    <lastmod>2019-07-02</lastmod>
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    <loc>https://www.addstrategy.co.uk/swan-cybersecurity-idealab</loc>
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      <image:title>SWAN Cybersecurity ideaLAB</image:title>
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      <image:title>SWAN Cybersecurity ideaLAB</image:title>
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      <image:title>Our webinar gallery</image:title>
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      <image:title>Our webinar gallery - Maintaining momentum</image:title>
      <image:caption>Exploring how to motivate and maintain focus on innovation during the lockdown.</image:caption>
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      <image:caption>Exploring how to maintain momentum and rethink innovation practice given the events of early 2020</image:caption>
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      <image:caption>+ADD team with Severn Trent innovation team at solveIT Leakage fusion programme                                                                              December 2017</image:caption>
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