+ADD Strategy has been working closely with Northumbrian Water for over 2 years and has had the privelage of delivering agile and design led innovation initiatives complementing the organisations ambitions.  We have worked to support culture change, energy efficency, systems transformation, billing and customer insight, marketing and customer acquisition, and hard technical problem solving ...such as predicting pollution incidents and mapping unmappable drains.  Our team has even worked to create new propositions such as energy management tools for local authorities.

At the Festival, the +ADD team are facilitating exploration of a 'hard problem'.  Leakage represents a loss of 20% of all water produced in the UK.


At Northumbrian Water over £5.5million every year on leakage at NWG £3 million in the North, and £2.5 in the South.


It all started when...

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec eget risus diam. Quisque congue porttitor ullamcorper. Mauris id fermentum nulla. Mauris egestas at nibh nec finibus.

Donec eu est non lacus lacinia semper. Suspendisse nec congue purus. Nulla lectus ante, consequat et ex eget, feugiat tincidunt metus. Suspendisse nec congue purus. Vivamus a ante congue, porta nunc nec, hendrerit turpis.