+ADD Strategy

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New 'Innovation Masterclass' programme launched

‘Innovation evolved’

A masterclass and support Programme

Fresh thinking & leading-edge practice

Following on from the success of our recent webinar programme the team at +ADD have developed a Masterclass programme.

Working with leading lights from innovation management and practice globally we are delivering short educational events sharing targetted learning in the latest thinking and practices. The first three sessions are scheduled with more to come later in the year.


About the programme:

Innovation is evolving. Join us for a series of masterclasses exploring how we adapt our approach to innovation management, new ways of delivering innovation and results in practice.

We are privileged to be joined by published authors, expert practitioners sharing insight into contemporary practice, as well as corporate leaders who are sharing their insights about how they driving innovation .

At each event, participants benefit from:

  • Small cohort topical sessions

  • 1-2-1 coaching

  • Action planning

+ADD insight platform access comes with an annual commitment (6 events or more) and offers:

  • All masterclass event access at no additional cost (Securing a seat at 10 events for the price of 6)

  • Access to innovation community of practice, sharing the latest thinking through regular newsletters

  • Accessing some of +ADD’s innovation intelligence services

  • Discounts on our short course and certified qualification programmes.


A truly global community of leading experts and authors:

We have put together an amazing line up of international speakers and experts from around the globe. Our lineup includes international authors, thought leaders and expert practitioners. You will not find an in depth programme that provides a comparable level of insight and contact with thought leaders.


Books authored by our speakers:

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Masterclass titles

This is a great opportunity for you to get involved in discussions and learn about how these approaches could work for your business.

Results driven innovation (Live)

An exploration of why innovation management is important and effective organisational practice, processes and systems

Accelerating innovation (Live)

A case study driven exploration of how to enable innovation results through culture, people and community

Measuring innovation - impacts and performance (Live)

Advanced insight into innovation excellence and implementing new standards

Experimentation, Skunkworks and open-innovation

Develop practical insight into the what, when and why of approaches to innovation practice

Innovation theatre - incubators, accelerators, labs and events

‘Glamourvation’ is the new norm, does it have a role? How can we make it effective?

Successful innovation project management

Insights into applied innovation practices that deliver results

Managing potential winners and the risk / results equation

Consideration of what works in managing winning ideas and failures

Maximising leverage - Innovation funding and sponsorship

Diversifying and developing a successful innovation funding portfolio

Making IP work - IP stance and Commercialisation policy

Understand the wide-ranging influence and role of Intellectual Property in corporate innovation and commercial implications for partnering, leverage, and more.

Effective collaboration and Innovation partnering

Exploring key success factors, new standards and best practice in collaboration


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Book your seat:

Tickets are available in different formats

  • Single Masterclass seats - £200

  • +ADD insight full programme access (1 Year license/ All events) - £1200

  • Multi-seat/ multi event discounts on request (Book 3 or more seats for discounts)

See below to book your seats or click on the calendar for more details!


Sponsorship and collaboration:

If you are interested in supporting our work and raising your innovation profile please do get in touch.

We offer a reach of innovation practitioners, innovation culture and technical leadership of over 8400 in the UK alone a participant community of over 5000 in our workshop, sprints, hacks and our signature ideaLAB events. We have a community of just under 100’s of participants in our online events and this community is growing everyday. We can offer targeted engagement from a reputable innovation partner brand.

For more information and to request a sponsor pack, please contact Warren Hayes, Partnerships manager at warren@addstrategy.co.uk


Live event registrations:

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