Our team includes expertise and practical experience in culture change, transformation and service innovation, strategic marketing and insight, innovation management and commercialisation.
Building foundations on solid ground...genuine insight
Extensive pre-work enables us to define organisational context, commercial objectives, goals and develop practical understanding of barriers to innovation.
We consider patent landscapes, existing and alternative R&D, other relevant innovation initiatives and competitive activities as part of our early approach.
In preparation for co-creation of new offers; we have recently been helping a client in subsea understand market dynamics and drivers effecting demand for their products.
Peter Chalder Wood, an engineer turned marketer, tech. transfer practitioner has been leading this particular initiative. The research work alone has included extensive desk research, workshops with technical experts, insights with fleet operators and asset specifiers, data analytics and development of statistical market models.
Dedication and commitment to achieving clients goals on time sometime means working long hours and lots of coffee.