New contracts see +ADD grow UK wide

New contracts see +ADD grow UK wide

+ADD are working on several multiyear contracts to accelerate approaches to innovation, developing innovation champions in workforce, realising implementation of pilots and supporting transformation leadership.

Win your share of £13,000 for attending Northumbrian Waters IF2018 Innovation Festival!!!

Win your share of £13,000 for attending Northumbrian Waters IF2018 Innovation Festival!!!

The Northumbrian Water Innovation Festival is in its second year is a truly unique event, taking problems  and applying design thinking techniques to try to solve them in five action packed days.

Once again the focus on innovation will be mashed up with the feeling of a summer festival featuring a Marquee village and fun events every evening to engage various groups in the North East of England.

Paul Sutherland, MD of +ADD said:

We are delighted to be supporting the Festival again this year having been involved in various aspects in the inaugural event. The festival is an important expression of change in the Water industry and generates real solutions.

Last year the sprint we facilitated on solving leakage generated several invested projects including the development of a to sensor technology which is going to market in 2018. Further we raised sponsorship for an APP development for WaterAID that went on to in a national award!

You can view this years challenges and register your interest in attending below:

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+ADD are working with the North East Local Economic Partnership and Northumbrian Water to engage with small and medium sized businesses across the UK and Europe.   

We are actively seeking enterprise that can support different thinking in overcoming important societal and environmental problems that will be explored over the 5 days of the evet.

There is also a competition open UK and European enterprise (Less than 250 employees).  To enter simply register your interest in attending the event and tell us why you should receive £1000 for getting involved.

Severn Trent Article:  Open innovation with +ADD tackling leakage

Severn Trent Article: Open innovation with +ADD tackling leakage

As part of the event, attendees took part in a design sprint and data hackathon facilitated by innovation consultancy +ADD Strategy.

More than 100 people from 38 organisations joined Severn Trent at the Coventry University Technology Centre to share their ideas as part of the four-day Coventry and Warwickshire Business Festival. Together, they used each other’s expertise to explore new and innovative ways to find leaks for the water company, which serves around 8 million customers in the Midlands and Wales.


1Spatial Article:  Our experience at +ADD's  Severn Trent Fusion event

1Spatial Article: Our experience at +ADD's Severn Trent Fusion event

A couple of weeks ago a team from 1Spatial attended a four day Data Hackathon organised by Severn Trent Water and +ADD Strategy. The event offered individuals and teams the opportunity to help Severn Trent increase the efficiency of water supply through improving leakage detection techniques. The ideas the 1Spatial team put forward engaged the Severn Trent team and as a result the team were awarded the award for best analysis. 


UNITRACC Article:  +ADD and NWG collaboration wins award

UNITRACC Article: +ADD and NWG collaboration wins award

Northumbrian Water Group continues to demonstrate that collaboration is essential to successful innovation. Working with +ADD Strategy, an agile innovation partner that specialises in solving hard problems, the team have won an international WaterAid competition focused on improving hygiene awareness and education delivery for rural communities in Nicaragua.


+ADD is partnering to deliver the UK Digital Transformation Summit

The team at +ADD are delighted to be working with the 'Digital Innovation HUB' to deliver a London Summit for senior management in corporate environments.

About the event:

+ADD will be presenting and facilitating discussion alongside global innovation brands such as SPIGIT, and major corporate innovation speakers from BMW, VOLVO, MasterCard, VISA, VESTAS Wind, BAYER, Thomas Cook, THALES and others.

The speed of digital innovation has completely change the rules of play – we are talking industry convergence, as a service everything, a start-up within a conglomerate, AI eating business models, the opportunities are mind blowing, but so are the risks…

In the digital economy, the forwards looking business strategy is go digital, find new revenue streams, increase current market share, do not be disrupted but disrupt, FAST!

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In January 2018, on the 25th and 26th the digital innovation hub will bring together an exclusive group of executives – key topics include:

Digital Purpose: Transformation & Innovation

Business Model Innovation – Perfect Blend of Technology, People and Service/ Product

Digital Innovation What’s Crippling Progress and Large Deployments?

The Secret of Scale and Mass Deployment of Digital Innovation

Shareholder Value – The Reality of Innovating in the Corporate Environment

Go here to find out more and register.

About the HUB:

Every organization has its own individual culture and how you go about driving innovation is unique to your environment but learning and discussing common challenges such as implementation, change and ROI with other peers will help you achieve your targets, goals and KPIs.

The hub is a unique platform alongside 100 leading and CIO's, Innovation leaders from corporates working in digital innovation and transformation.

More awards!!! - success speaks for itself

More awards!!! - success speaks for itself

Success at the WaterAid APP. Challenge Awards

+ADD have been supporting an initiative to design a working mobile app which helps volunteer hygiene promoters to working in under developed and remote parts of the world!  Our submission won a national category award.

The team was instrumental in coordinating the consortia's response to Water AID's challenge.  As part of the project +ADD secured sponsorship and assistance from Nutshell (a novel software platform enabling mobile app development with no coding expertise).  Further +ADD's team organised workshops to co-create and design the APP with NWG staff.

Ana (NWG). Scott (Nutshell) and Peter (+ADD). Many cups of coffee APP is born.

Ana (NWG). Scott (Nutshell) and Peter (+ADD). Many cups of coffee APP is born.

The resultant APP enables scheduling and management of field projects, as well as coordination of volunteers.  Further the volunteers (typically local community members) can access an easy to use hygiene audit.  The audit is designed to deliver insight over several visits, and to engage participants directly through the interface, mapping progress and highlighting areas in which practical assistance might be needed.

For more information please contact Fiona at +ADD.

Successful sprint / hack fusion initiative catches national attention

Successful sprint / hack fusion initiative catches national attention

Recently +ADD delivered a fusion project which saw delivery of an integrated sprint and hack.  The programme attracted over 160 participants from very diverse backgrounds.

The initiative was an integrated design challenge around leakage which was sponsored by Northumbrian Water and Microsoft.  The process and results have been highlighted by various organisations in national press and media including the National Infrastructure Commission (NIC), OfWat and British Water.

See more in this attached video:

Innovate FAST and LEAN - but +ADD strategic direction, purpose and genuine experience

Innovate FAST and LEAN - but +ADD strategic direction, purpose and genuine experience

Agile and design led innovation is all the rage.  Everyone is 'jumping on the bandwagon and reading the 5 day sprint book and giving it a go.

We admit it - its true ...we harness unbound enthusiasm and commitment to gain real results.  The +ADD team are unashamedly having no less than 'tonnes of fun' running agile and design led hacks, sprints and innovation challenges.  You can see more about this side of our work HERE

We are genuinely passionate about the adoption of new faster quicker and better modes of innovation practice and creating new methods.  Given this the +ADD team also work carefully and with method to deliver practical, impactful solutions and end results. 

We work with diverse teams and communities to discover deep insight, define true missions and co-discover genuine solutions. 

Our team is committed to this goal - it is our principle purpose and not a side-line.   We are completely focussed on genuine innovation, solving hard problems and making the right propositions come to life with our clients. 

Our people often co-locate and work from within clients offices for days, weeks, months.  Some clients provide us with team titles and dedicated email addresses.  We are truly part of the team if not the business.

New solutions created through +ADD's work have gone on to be implemented and even win national awards.

We work as innovation partners and present clear roadmaps and work alongside internal teams with resource  to see initiatives through conclusion.

Our team includes expertise and practical experience in culture change, transformation and service innovation, strategic marketing and insight, innovation management and commercialisation.



Building foundations on solid ground...genuine insight

Extensive pre-work enables us to define organisational context, commercial objectives, goals and develop practical understanding of barriers to innovation. 

We consider patent landscapes, existing and alternative R&D, other relevant innovation initiatives and competitive activities as part of our early approach.

In preparation for co-creation of new offers; we have recently been helping a client in subsea understand market dynamics and drivers effecting demand for their products.

Peter Chalder Wood, an engineer turned marketer, tech. transfer practitioner has been leading this particular initiative.  The research work alone has included extensive desk research, workshops with technical experts, insights with fleet operators and asset specifiers, data analytics and development of statistical market models.

Dedication and commitment to achieving clients goals on time sometime means working long hours and lots of coffee. 

This kind of work on advanced technology's, complex propositions influenced by 'global to local' factors, changing market structure and complex application drivers requires experience in strategic technology marketing and practical commercial understanding.

In preparation for several recent open innovation programmes we have secured sponsorship, grants and supply chain contributions. 


Our work has seen us building consortia, establishing principle terms for IP governance and enabling collaborative developments.

Unbound enthusiasm and commitment to ideas has its place, it is from experience an essential ingredient. However the recipe is complex, it varies and successful innovation is not simply about the winning idea. 

So, if you work in a complex market, and are working to solve hard problems with wining solutions... If you are seeking to co-create market led innovations in complex and rapidly changing markets...

Get in touch with to explore out how we can assist. 

If its after 5, don't worry, ...he's probably still hard at work...

+ADD asked to host megasprint at the NE Festival of Innovation

+ADD asked to host megasprint at the NE Festival of Innovation

The team will be hosting a design sprint to consider and creatively respond to one of the largest issues in the water industry this summer.  20% of potable water produced in the U.K. Is lost through leakage before it reaches your tap! 

 +ADD will be drawing expertise from across the country to identify the fastest way of achieving a reduction with over 60 guests attending from diverse backgrounds.

 'this is a real honour, huge effort goes into this arena from teams and experts across the industry.  We will focus on short term gains and business cases for investment'

Paul Sutherland FCIM, Senior Associate  


The event ran for 4 days from the 10-14 July at Newcastle Racecourse.  The event will also see talks and problem solving from IBM, Reece Group and others exploring major water industry challenges.  


The event itself was held at Newcastle Racecourse in July and saw a wide range of Utilities, supply chain companies and communities collaborating to solve major issues and explore opportunities together such as Leakage, Flooding and others. 

Our work included supporting a hackathon, developing and delivering a major sprint, launching and delivering two national STEM competitions for young people.  Over the week we engaged over 240 participants in our initiatives including 62 companies, 7 schools and recruitment of 2 sponsors a range of high profile industry and public sector leaders.

We also facilitated a forum on barriers to innovation for a national body.

Our work saw creation of diverse human focussed solutions to reduce network leakage ranging from integrated sensors and deployment systems, map informatics for prioritising works, new 'lab in a box' field analytics tools and even consumer facing awareness and engagement programmes.

Following the success of the event we are now we are working with the NWG team to progress concepts and prototypes established in the initiative.  We are also continuing to work on a host of other innovation programmes. 

Paul is asked to talk at PraxisUnico

Paul is asked to talk at PraxisUnico

Senior associate Paul Sutherland has been asked to talk at PraxisUnico, the international conference for technology commercialisation specialists.

Paul, who is a fellow of the Chartered Institute of Marketing has been invited to present with Durham and Oxford universities and will be helping TTO's explore how best to develop their marketing communication strategies.