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Opportunities to partner


Opportunities to partner

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Opportunities to partner


Opportunities to partner

Accelerating common understanding and redefining needs

We generate value through accelerating innovation and change. Our aim is to bring customers and suppliers together to explore needs, co-discover and create better specifications of requirements with the aim of ensuring supply community offer better considered and more digestible solutions.

We focus our partnership in solving large and complex challenges facing industries and areas of market disruption where technology is enabling opportunity for substantial improvements in efficiency or customer value.

Reducing time to early adoption through co-discovery and creation

We recognise in these domains it is vital to both help corporate customer communities to receive assistance in de-risking experimentation and in defining their needs.

For supply chain it can be a long and drawn out process to build awareness and educate customers in the art of possible.


ARE you prepared to collaborate?

We select partners to establish awareness of potential for business case driven change. We seek partners who have ambition to disrupt markets and create new propositions. It is important to us that our partners are prepared to engage in open innovation and an intent to collaborate with others to enable industry solutions.

Sharing risks and rewards

We seek to share risks and receive rewards in the form of retained partnership supporting the journey to realisation and impact for stakeholders. 

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Lets work together


Lets work together!

Lets work together


Lets work together!

Our partnering models

We offer market-led approaches to development of market engagement in co-discovery and creation. We offer a range of collaborative project and partnership models.

  • ideaLAB sponsorship - Supporting events introducing new concepts and defining challenges

  • Innovation challenge programmes - Sponsor a topical retained challenge programme to build awareness and engagement in new thinking

  • The +ADD solutions accelerators - Become a pair of safe hands and a realisation partner in our accelerator programmes

  • Supply chain innovation labs - Work with our innovation consortia to build market inertia and de-risk opportunities

  • Thematic innovation sponsor - Provide a brief to our team to source projects with technical risk suited to your co-investment interests

  • Joint funded RTD consortia - Join one of our funding programme proposals, or bring one to the table


collaborative business development

+ADD are already a retained with several major industry partners. We help Tier 1 suppliers and transformation framework vendors achieve success through the introduction of design led and agile innovation in support of accelerated change and transformation.

We are happy to discuss practical opportunities to collaborate on tender and framework opportunities.