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Rethinking potholes


Rethinking Potholes

Help Surrey County Council consider new ways to increase effectiveness of pothole management and services strategy.

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Rethinking potholes


Rethinking Potholes

Help Surrey County Council consider new ways to increase effectiveness of pothole management and services strategy.

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Can you solve the Challenge?

Surrey County Council is determined to develop better road maintenance and resurfacing planning.

The intent is to develop operational efficiencies and risk based insight & intelligence with current and new supply chain.

Join us on the 18-20th June, Dorking Halls, Dorking

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This programme is kindly supported by Kier Group who are a key partner and supplier

The programme is open to all parties who feel they can

contribute to different thinking and new solutions.

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Jey issues


Targeting process and system improvements

Jey issues


Targeting process and system improvements

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Key factors to explore

  • Better accuracy of publicly reported potholes - Reporting by the public often suffers greatly in lack of location accuracy and many reported potholes are not subsequently found during the resultant site visits.  This also leads to duplication of manual checks and overlaps with the Council’s statutory inspection routines creating a significant number of duplicate pothole reports. 

  • Sorting and eliminating duplicate reports to better Prioritise reported potholes for inspection and repair.

  • Public awareness and engagement (for example reporting and policy).  A pro-active feedback system that builds customer confidence by matching user reports with known defects and planned jobs.

  • Means to better understand total pothole numbers. Exploration of new technologies and materials to inform future contracting.

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Get involved


Event format and registration

Get involved


Event format and registration

An interactive and engaging process

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Get involved in different ways…

The event is a 3 day design sprint. You can engage in all three days or choose which days you will attend.

The event is FREE to participate in. There are exhibition and sponsorship opportunities (Please contact colin@addstrategy.co.uk for details)

Day 1: Discover - hear talks and debate priorities

Day 2: Explore and prototype - Form teams, create concepts and develop

Day 3: Validate, test and present - Build business cases for change

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While the event is free, places are limited to 50 participants a day.

To register yourself and or colleagues for different days… please click here:

If you require more information, or would like to discuss sponsorship opportunities,

please email hilary@addstrategy.co.uk in the first instance.