10891_choices_665054.jpg
Rise_Recline-Lifestyle-579x450.jpg
cobalt3.jpg
cobalt2.jpg
10891_choices_665054.jpg

Defining a brands visual signature


Defining a brands visual signature

SCROLL DOWN

Defining a brands visual signature


Defining a brands visual signature

Performance20-300x225.jpg

Few companies manage to build visual consistency and certainly fewer do this across different categories.

Creating a visual signature

This initiative is an interesting design challenge. 

We are seeking input into interpreting and extracting principal elements of an established consumer product brand which form the foundation of a style aesthetic.

The brand like many contemporary businesses has multiple stakeholders.  The owner, a product proposition house; the manufacturer in current category (bedding), for which the brand represents major revenue; and new potential partners in an adjacent category (manufacturers of chairs and upholstery), who are interested in applying the brand in new product ventures.

 

Can you assist Mammoth in considering the visual essence of the brand in product design, and what it represents?  

Can you create principles for product signature and expression in different product categories (Chairs and Sofas)?

Rise_Recline-Lifestyle-579x450.jpg

Why the move


Why the move


 

From beds ...to chairs

This project will see Mammoth move its successful brand into a new category.  While early moves are already underway it is recognised the business need to crystallise proposition that can transition categories without diluting the brand proposition.

 
 
 Dyson ...Supersonic

Dyson ...Supersonic

From cleaning to personal care

Dyson is an example of a product signature which transends product categories.

Few companies mange to do this successfully.

 

 
 early attempts

early attempts

Why make the move

Mammoth has already been successful in developing a product for the riser recliner market.  The product has demonstrated to the business the need to refocus as different customers engaged with this product developed.

cobalt3.jpg

Getting involved


Getting involved


getting involved

20th-22nd March, Toffee Factory, Newcastle upon Tyne

15728777_1499158446761312_6226430908103131136_n.jpg
 

Come along and get involved over 3 days.  Come for a few hours or the whole sprint.

Build concepts and explore how to work with and add value to design at Mammoth moving forward.

We are looking for ...

  • Creatives
  • Designers
  • Interior designers
  • Textile expertise
  • Materials engineers
  • Product designers
  • Graphic designers

The event is open to students, independent designers, and agencies. 

We are offering £300 - £400 towards costs for 5 agency participants who attend for a minimum of 2 or 3 days toward their costs engaging and to demonstrate we value your time.  These are offered on a selective basis.

Needless to say our goal is to meet design contributors who can support the brand ongoing with product design and innovation programmes.

Please note this event is principally open to practitioners in support of commercial engagement and project development.  

 
 
cobalt2.jpg

Register


Register


Register to participate

It couldn't be easier to get involved.

Simply complete your details on the form here to enquire or register to participate.  

 
cobalt.png

 

Venue

Toffee Factory
Lower Steenbergs Yard, Quayside, Ouseburn
Newcastle upon Tyne
NE1 2DF