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It sounds intuitive that creativity and innovation are important to company success, but when the corporate world focuses so intensely on the “bottom line”, is there a real impact of creativity on company profitability that would justify a shift of…

paul sutherland ’s insight:

Despite the percieved risk, cost and disruption; research shows innovative companies that drop products as margins decline in favour of new products are consistently making better sustained profits. Apple generates more than 60% of its revenue from products that did not exist 4 years ago! 

“Those who live by the sword… … are SHOT by those who don’t” (Gary Hamel of Strategos)

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