See on - Thoughts from +ADD Strategy

Online communities are not given the attention they deserve by businesses. Here is why they should and why online communities often fail.

paul sutherland ’s insight:

An interesting insight.  I often feel those who sell online community concepts sell just that…empty shell services with too little support to effectively build, nourish and maintain a viable and useful scale of engagement.  Those who sell these platforms need to step up to the mark!

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